THE BALD THEORY
THE BALD THEORY
THE BALD THEORY – specialized care for bald heads and scalps
THE BALD THEORY is the only brand in Switzerland that specializes exclusively in baldness care. What traditional hair care brands overlook is the core of our approach: A bald or shaved scalp has different needs than a hairy one—more UV exposure, more visible shine, and greater susceptibility to dryness and breakouts.
Why specialized bald scalp care?
A bald head doesn’t need hair care—but it does need very specific skin care. Sunburn on a bald head massively increases the risk of skin cancer. Visible shine looks unprofessional. Pimples on a shaved scalp are common and painful. THE BALD THEORY solves exactly these problems with a simple, pragmatic three-step routine.
The 3-Step Routine for a Bald Head
- Purifying Shampoo – gentle cleansing with salicylic acid to combat pimples and sebum
- Moisturizing Serum – hyaluronic acid care to combat tightness and shine
- Scalp Cream SPF 30 – sun protection against UV damage and sunburn
Plus: Shaving Gel with AHA exfoliation for the perfect shave, and the complete 3-piece baldness care set.
Who it’s for
- Men with bald spots
- Men who shave their heads or keep their hair short
- Men with receding hairlines or thinning hair
- Gift idea for dad, brother, or partner
- Hair salons and barbershops as a retail product
The THE BALD THEORY philosophy
- Pragmatic: no flashy marketing promises, clear functionality
- Specialized: every product is developed for the scalp, not repurposed from facial or hair care
- Vegan & cruelty-free
- Free of parabens, sulfates, and artificial fragrances
THE BALD THEORY in Switzerland at BONSANA
BONSANA is the official Swiss distributor for THE BALD THEORY. All products ship from our Swiss warehouse, with 24-hour shipping and a guarantee of authentic products. Free shipping on orders over CHF 50.
More grooming options for men
Looking for more grooming products? In our KUNDAL collection, you’ll find K-Beauty hair care for men, and SKINCYCLOPEDIA offers science-based skincare for men as well.

