HIDEHERE — A K-Beauty Routine Without 10 Steps

HIDEHERE is the K-Beauty house brand for everyone who loves Korean skincare — but doesn’t want a 10-step routine. 10 products, all in 25 ml sizes for 7.95 CHF each, across four distinct lines: Hyaluronic (Essence, Cream, Eye Cream), Vita Elixir (Serum, Cream), Cica Care (Toner Emulsion, Cream, SPF50+), plus Collagen Sleeping Mask and Green Tea Collagen Gel Cleanser.

All products work on their own or in a mix-and-match setup. Vegan-friendly formulas, no exaggerated claims about active ingredients, an easy introduction to Korean skincare. Read the 3-step K-Beauty routine in detail here →

What makes HIDEHERE special?

K-Beauty has a problem: 10 steps, a 30-minute routine, a 200 CHF budget. HIDEHERE solves that—the most important K-Beauty active ingredients (hyaluronic acid, Centella Asiatica / Cica, collagen, adenosine, green tea) in a slim, clear range. Cleanse, essence, face cream, done—three steps, well-cared-for skin. If you want more, add a sleeping mask or eye cream.

What sub-lines are available?

• Hyaluronic line — Hyaluronic Acid Essence (booster step after cleansing), Hyaluronic Acid Face Cream (day cream), Hyaluronic Acid Eye Cream (eye area)
• Vita Elixir line — Vitamin Face Serum and Vitamin Face Cream with a vitamin and nutrient complex for tired, dull-looking skin
• Cica Care Line — Cica Toner Emulsion (2-in-1), Cica Face Cream, and Cica Sunscreen SPF 50+ — specifically for sensitive skin
• Collagen Sleeping Mask — Overnight mask with collagen and adenosine
• Green Tea Cleanser — gentle cleansing gel with green tea and hydrolyzed collagen

The HIDEHERE 3-Step K-Beauty Routine

1. Cleansing: Green Tea Cleanser cleansing gel in the morning and evening
2. Essence: Apply Hyaluronic Acid Essence to cleansed skin, gently pat in
3. Cream: Hyaluronic Face Cream, Vitamin Face Cream, or Cica Face Cream as the final step

Optional in the morning: Cica Sunscreen SPF 50+ as the final step
Optional in the evening: Collagen Night Mask as an additional layer of care
Optional for the eyes: Pat Hyaluronic Eye Cream into the skin morning and evening

Detailed instructions: K-Beauty Routine in 3 Steps — the simple guide →

FAQ about HIDEHERE K-Beauty

What is the difference between the three face creams?
Hyaluronic Face Cream is the all-around moisturizer. Vitamin Face Cream is the vitamin-boosting version for tired, dull-looking skin. Cica Face Cream is the mildest, most soothing option — great for sensitive skin or after active ingredient routines.

Why do I need an essence in Korean skincare?
An essence is the step between cleansing and face cream—it prepares the skin for subsequent skincare products and provides an initial layer of moisture. In K-Beauty, it’s a core step, often omitted in Western skincare—the HIDEHERE Hyaluronic Acid Essence is the easy way to get started.

What sun protection is in the Cica Sunscreen SPF 50+?
SPF 50+ / PA++++ — very high UVA/UVB protection. The texture is lightweight and leaves no white cast, making it ideal as a makeup base.

Are HIDEHERE K-Beauty products suitable for sensitive skin?
The Cica Care line (with Centella Asiatica) is the mildest option and particularly popular for sensitive skin. The Hyaluronic line is also well-tolerated.

How long does a 25-ml product last?
With normal use (1–2 times daily), approximately 6–8 weeks. The small sizes also work great as travel or trial sizes.

What does HIDEHERE mean?
The brand name plays on the idea of “hiding nothing”—no marketing buzzwords, no premium markups, just simple K-Beauty at a fair price.

For retailers

HIDEHERE is the pragmatic entry point into K-Beauty: low price (7.95 CHF per product), clear product positioning, compact range. Ideal for drugstores, pharmacies, concept stores, online shops with a K-Beauty focus, and travel retail. The 25-ml sizes work well for regular sales and as travel/sample sizes.

BONSANA is the distributor for HIDEHERE in Switzerland. Become a retailer or contact us.