What goes viral on TikTok ends up on customers’ wish lists just a few weeks later. Savvy retailers are capitalizing on this trend. Which products are truly worth stocking, and how should they be displayed in-store?
Social Media as a Sales Driver
TikTok has fundamentally transformed the beauty industry. A single viral video can cause demand for a product to skyrocket overnight. For brick-and-mortar retailers, this means: Those who have the right products in stock when customers ask for them are the ones making sales.
The current TikTok stars
HAIR SYRUP — 50 million views and counting
Hair treatments that look like real syrup. The concept is as simple as it is ingenious: natural oils and extracts in a syrupy consistency that is massaged into dry hair. The videos are highly shareable, and the results are impressive.
8 varieties, from Rosemary to Castor Oil to Batana. Each with a clear promise of results. In-store, they serve as eye-catchers; online, they’re traffic magnets. Check out the complete HAIR SYRUP collection or read the HAIR SYRUP TikTok hype article.
Esponjabón — the WOW effect
Soap and sponge in one. Sounds unspectacular until you see it in action. The TikTok videos showcase the creamy lather and practical application. Multiple variants with active ingredients like charcoal, hyaluronic acid, or aloe vera.
In-store, Esponjabón is a conversation starter. Customers stop, touch, and ask questions. That’s exactly what you want in brick-and-mortar retail.
BUBBLE T Bath Bombs — Color and Scent
Colorful, fragrant, Instagram-worthy. BUBBLE T bath bombs and shower gels are the perfect gift and impulse-buy product. The brand has a loyal social media community and regularly posts new content.
How to showcase TikTok products in-store
- Dedicated section: "Trending on TikTok" shelf or display
- QR code: Link to the TikTok video next to the product
- Testers: Let customers touch and smell the products
- Staff Picks: Use employees as brand ambassadors
Availability
BONSANA carries HAIR SYRUP, Esponjabón, and BUBBLE T exclusively for Switzerland. All products in stock, shipped within 24 hours. Starter kits with displays are available upon request.
