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Clean Beauty in Swiss Retail: More Than Just a Trend

Clean beauty isn’t just a passing fad. It’s a movement that’s here to stay. Swiss consumers are paying increasing attention to ingredients, sustainability, and transparency. For retailers, this means that those who embrace clean beauty now are positioning themselves for the future. What does Clean Beauty actually mean? Clean Beauty refers to products free of questionable ingredients such as parabens, sulfates, phthalates, or synthetic fragrances. But it goes further: sustainable packaging, ethical manufacturing, vegan formulations, and transparency throughout the entire supply chain. Important for retailers: There is no official clean beauty certification. That’s why credible brands that can back up their promises are crucial. MAD HIPPIE: The Flagship Brand MAD HIPPIE is EWG Verified (Environmental Working Group), vegan, cruelty-free, and B Corp certified. Its Vitamin C Serum has been rated by dermatologists as one of the most effective on the market. Clean beauty without compromising on effectiveness. What makes MAD HIPPIE appealing to retailers: Clear positioning that needs no explanation Loyal customer base with a high repurchase rate EWG Verified as a trusted seal of quality A price point that allows for good margins Properly categorizing Clean Beauty Clean Beauty works best as its own category on the shelf, not hidden among conventional products. A small “Clean Beauty” shelf label is often all it takes. Organic stores, health food stores, and pharmacies with a natural cosmetics section are the ideal locations. Concept stores and online shops also benefit: Clean Beauty has high search volumes, and the target audience has strong purchasing power and is brand-loyal. The BONSANA Clean Beauty Assortment In addition to MAD HIPPIE, we carry other brands with a clean beauty approach. KUNDAL — K-Beauty without parabens and sulfates KUNDAL relies on natural ingredients free of parabens and sulfates — K-Beauty with a clean beauty approach. Made in Korea, vegan, cruelty-free. BUBBLE T — free of microplastics and animal-derived ingredients BUBBLE T avoids microplastics and animal-derived ingredients — fun-focused skincare with a serious clean beauty approach. Body lotions, bath bombs, and body mists, all vegan. Discover the Clean Beauty Collection | Become a retailer