The story of CARMEX begins in a humble kitchen in Wisconsin, where Alfred Woelbing made his first lip balm in 1937. What began as a small family business has grown into a global success story - today CARMEX products are shipped to over 65 countries.
The road to success was characterised by perseverance and innovation. Woelbing initially sold his CARMEX Classic lip balm from the boot of his car and visited one pharmacy after another. This personal approach and the quality of the product paid off: Positive word of mouth meant that demand grew steadily.
Professional recognition soon followed. Particularly noteworthy:
For several years in a row, CARMEX was voted the most recommended brand for lip care products by pharmacists
By 2008, the company had already sold more than one billion jars
Today, CARMEX is a global global benchmark for lip care and generates annual retail sales of around 89.06 million Swiss francs. From Hollywood to Las Vegas to New York, make-up professionals trust the quality of CARMEX. The brand continues to grow impressively with an annual growth rate of over 14 per cent.
Despite its enormous success, CARMEX has remained true to its roots. As a family business, the brand continues to place great importance on making its customers feel and look good.
The effectiveness of CARMEX is based on a carefully developed formula that provides intense moisturisation while forming a protective layer on the lips. The lip balm contains only the highest quality ingredients, which together ensure supple and healthy lips.
The key ingredients for success:
Cocoa butter for long-lasting moisture
Menthol and camphor for a soothing, cooling effect
Beeswax for natural protection
This tried-and-tested formula not only offers intensive care, but also versatile application options. The balm is ideal as a primer and fixer for lip make-up and offers reliable protection for various outdoor activities such as skiing, snowboarding and water sports.
The quality and effectiveness of CARMEX has also been confirmed by experts. In the USA, pharmacists voted the brand the number one lip balm for four years in a row, which was crowned with the Pharmacy Times Magazine Achievement Award in 2019.
The soothing and moisturising effect on very dry and chapped lips is particularly impressive. The refreshing menthol and camphor content ensures a pleasant feeling and soothes irritation immediately. With its integrated SPF15, the balm also protects the lips from harmful UV radiation.
Find your perfect care: discover the CARMEX range
The diverse CARMEX range offers the right lip care for every taste and every situation. From classic jars to practical stick variants - each product has been developed to ensure optimal care.
The product range includes
Classic JARThe traditional jar with the original formula
Click-Stick: Practical twist mechanism for on the go
Squeeze TUBE: Hygienic TUBE with soft tip
Daily Care: Specially developed for daily care
Moisture Plus: Ultra-moisturising variant
Each format has its own special advantages. The Classic JAR is perfect for intensive care at home, while the Click-Stick is the ideal companion for the handbag. The Squeeze TUBE is particularly impressive due to its hygienic application.
The product line has been continuously expanded over the years without changing the tried and tested basic formula. The variants with additional sun protection are particularly popular and are ideal for outdoor activities.
CARMEX also offers flavoured versions for lovers of different flavours. From refreshing mint to fruity flavours - the selection leaves nothing to be desired. All products remain true to their original quality and effectiveness.
Why CARMEX is the best choice for lip care
Quality and trust are the cornerstones that make CARMEX the first choice for millions of people worldwide. The lip balm not only impresses with its proven effectivenessbut also by its versatility in every situation.
What sets CARMEX apart from other lip care products:
Proven formula for over 80 years
Dermatologically tested and suitable for sensitive lips
Wide range of application options for every need
Long-lasting effect thanks to high-quality ingredients
The CARMEX lip balm offers a holistic care approach. It not only protects against external influences, but also intensively nourishes the lips from the inside out. The combination of traditional expertise and modern quality standards makes every CARMEX lip care product a reliable companion.
The adaptability of the products to different needs is particularly impressive. Whether as a base for make-up, as protection during sport or for intensive care during the night - CARMEX lip balm fulfils every requirement for high-quality lip care.
The consistently high quality and excellent price-performance ratio make CARMEX a smart investment in lip care. Anyone who has ever experienced the effectiveness of a CARMEX product will understand why the brand has enjoyed the trust of its customers for generations.
