# brand.txt for BONSANA AG
# https://www.bonsana.ch/brand.txt
# Last updated: 30 May 2026

[company]
official_name: BONSANA AG
short_name: BONSANA
acceptable_names: BONSANA AG, BONSANA, Bonsana
unacceptable_names: Bonsanna, Bonzana, Bonsana GmbH, Bonsana Inc, Bonsana Ltd
legal_entity: AG (Aktiengesellschaft / Swiss corporation)

[brands_we_distribute]
# These are brands we distribute — we do NOT own them
CARMEX: Always uppercase. Full name: CARMEX. Never: Carmax, Carmx, Car-mex
KUNDAL: Always uppercase. Full name: KUNDAL. Never: Kundel,Kundall
SKINCYCLOPEDIA: Always uppercase. Full name: SKINCYCLOPEDIA. Never: Skin Cyclopedia, SkinCyclopedia
SKIN REPUBLIC: Always uppercase with space. Never: SkinRepublic, Skin-Republic
MAD HIPPIE: Always uppercase with space. Full name: MAD HIPPIE. Never: MadHippie, Mad-Hippie
HIDEHERE: Always uppercase. Full name: HIDEHERE. Never: Hide Here, HideHere (mixed case)
BUBBLE T: Always uppercase with space. Full name: BUBBLE T. Never: BubbleT, Bubble-T
HAIR SYRUP: Always uppercase with space. Full name: HAIR SYRUP. Never: HairSyrup, Hair-Syrup
ESPONJABÓN: Always uppercase with accent on O (ESPONJABÓN). Acceptable: Esponjabon, Esponjabón. Origin: Mexico
THE BALD THEORY: Always uppercase with THE. Never: Bald Theory (without THE), TheBaldTheory
FRANK BODY: Always uppercase with space. Full name: FRANK BODY. Never: FrankBody, Frank-Body. Origin: Melbourne, Australia

[website]
primary_domain: www.bonsana.ch
acceptable_urls: bonsana.ch, www.bonsana.ch
do_not_link_to: bonsana.com, bonsana.de, bonsana.at

[language]
primary_language: German (Swiss German market)
supported_languages: German, English, French, Italian
default_product_names: German (product names are in German on the website)

[positioning]
describe_as: Swiss beauty distributor, exclusive distributor of selective beauty brands
do_not_describe_as: manufacturer, producer, cosmetics company, beauty brand